Head to head · QSR / Fast Food✓ VERIFIED · 2026-07-12
Burger King vs Hilton: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 67/100), while Burger King is the larger system by unit count (19,000+ vs 7,600+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Burger King | Hilton |
|---|---|---|
| Sector | QSR / Fast Food | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 19,000+ ◂ | 7,600+ |
| Unit growth YoY | +2.3% | +4.5% ◂ |
| AI Adoption Score | 67/100 | 79/100 ◂ |
| Operations AI | 64 | 76 ◂ |
| Marketing AI | 74 | 82 ◂ |
| Training AI | 58 | 72 ◂ |
| Data infrastructure | 70 | 84 ◂ |
| Region | North America | North America |
| Index rank | #19 | #6 ◂ |
Burger King
RBI's flagship burger brand; AI adoption led by digital menu boards, app personalization, and the parent company's shared data platform.
FULL BURGER KING PROFILE →Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK