Head to head · Real Estate✓ VERIFIED · 2026-07-12
Century 21 vs Hilton: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 60/100), while Century 21 is the larger system by unit count (14,000 offices vs 7,600+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Century 21 | Hilton |
|---|---|---|
| Sector | Real Estate | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 14,000 offices ◂ | 7,600+ |
| Unit growth YoY | +1.4% | +4.5% ◂ |
| AI Adoption Score | 60/100 | 79/100 ◂ |
| Operations AI | 52 | 76 ◂ |
| Marketing AI | 70 | 82 ◂ |
| Training AI | 58 | 72 ◂ |
| Data infrastructure | 58 | 84 ◂ |
| Region | North America | North America |
| Index rank | #29 | #6 ◂ |
Century 21
Anywhere-owned brokerage franchise; AI listing tools and lead routing provided at platform level.
FULL CENTURY 21 PROFILE →Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK