Head to head · Real Estate✓ VERIFIED · 2026-07-12
Century 21 vs Lawson: units, growth & AI adoption
Lawson leads on AI adoption (70/100 vs 60/100), while Lawson is the larger system by unit count (21,000+ vs 14,000 offices). Lawson is growing faster year-over-year (+2.4%). Data verified Q3 2026.
| Metric | Century 21 | Lawson |
|---|---|---|
| Sector | Real Estate | Convenience Retail |
| Headquarters | USA | Japan |
| Units (approx.) | 14,000 offices | 21,000+ ◂ |
| Unit growth YoY | +1.4% | +2.4% ◂ |
| AI Adoption Score | 60/100 | 70/100 ◂ |
| Operations AI | 52 | 75 ◂ |
| Marketing AI | 70 ◂ | 60 |
| Training AI | 58 | 62 ◂ |
| Data infrastructure | 58 | 74 ◂ |
| Region | North America | APAC |
| Index rank | #29 | #15 ◂ |
Century 21
Anywhere-owned brokerage franchise; AI listing tools and lead routing provided at platform level.
FULL CENTURY 21 PROFILE →Lawson
KDDI-backed convenience chain building 'Real × Tech' stores: AI demand forecasting, remote customer service avatars, and dynamic discounting to cut waste.
FULL LAWSON PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK