Head to head · Real Estate✓ VERIFIED · 2026-07-12
Century 21 vs Marriott: units, growth & AI adoption
Marriott leads on AI adoption (81/100 vs 60/100), while Century 21 is the larger system by unit count (14,000 offices vs 8,800+). Marriott is growing faster year-over-year (+4.1%). Data verified Q3 2026.
| Metric | Century 21 | Marriott |
|---|---|---|
| Sector | Real Estate | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 14,000 offices ◂ | 8,800+ |
| Unit growth YoY | +1.4% | +4.1% ◂ |
| AI Adoption Score | 60/100 | 81/100 ◂ |
| Operations AI | 52 | 78 ◂ |
| Marketing AI | 70 | 86 ◂ |
| Training AI | 58 | 74 ◂ |
| Data infrastructure | 58 | 85 ◂ |
| Region | North America | North America |
| Index rank | #29 | #4 ◂ |
Century 21
Anywhere-owned brokerage franchise; AI listing tools and lead routing provided at platform level.
FULL CENTURY 21 PROFILE →Marriott
The largest hotel franchisor runs revenue-management AI that sets room pricing across thousands of franchised properties, plus AI concierge and workforce scheduling.
FULL MARRIOTT PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK