Head to head · Fitness / Wellness✓ VERIFIED · 2026-07-12
F45 Training vs Hilton: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 63/100), while Hilton is the larger system by unit count (7,600+ vs 1,200+). F45 Training is growing faster year-over-year (+11.4%). Data verified Q3 2026.
| Metric | F45 Training | Hilton |
|---|---|---|
| Sector | Fitness / Wellness | Hospitality |
| Headquarters | Australia | USA |
| Units (approx.) | 1,200+ | 7,600+ ◂ |
| Unit growth YoY | +11.4% ◂ | +4.5% |
| AI Adoption Score | 63/100 | 79/100 ◂ |
| Operations AI | 66 | 76 ◂ |
| Marketing AI | 62 | 82 ◂ |
| Training AI | 64 | 72 ◂ |
| Data infrastructure | 58 | 84 ◂ |
| Region | APAC | North America |
| Index rank | #24 | #6 ◂ |
F45 Training
APAC-born functional fitness franchise with centrally programmed workouts delivered digitally — a naturally AI-ready operating model.
FULL F45 TRAINING PROFILE →Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK