Head to head · Fitness / Wellness✓ VERIFIED · 2026-07-12
F45 Training vs Lawson: units, growth & AI adoption
Lawson leads on AI adoption (70/100 vs 63/100), while Lawson is the larger system by unit count (21,000+ vs 1,200+). F45 Training is growing faster year-over-year (+11.4%). Data verified Q3 2026.
| Metric | F45 Training | Lawson |
|---|---|---|
| Sector | Fitness / Wellness | Convenience Retail |
| Headquarters | Australia | Japan |
| Units (approx.) | 1,200+ | 21,000+ ◂ |
| Unit growth YoY | +11.4% ◂ | +2.4% |
| AI Adoption Score | 63/100 | 70/100 ◂ |
| Operations AI | 66 | 75 ◂ |
| Marketing AI | 62 ◂ | 60 |
| Training AI | 64 ◂ | 62 |
| Data infrastructure | 58 | 74 ◂ |
| Region | APAC | APAC |
| Index rank | #24 | #15 ◂ |
F45 Training
APAC-born functional fitness franchise with centrally programmed workouts delivered digitally — a naturally AI-ready operating model.
FULL F45 TRAINING PROFILE →Lawson
KDDI-backed convenience chain building 'Real × Tech' stores: AI demand forecasting, remote customer service avatars, and dynamic discounting to cut waste.
FULL LAWSON PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK