F45 Training vs Starbucks: units, growth & AI adoption
Starbucks leads on AI adoption (85/100 vs 63/100), while Starbucks is the larger system by unit count (40,000+ vs 1,200+). F45 Training is growing faster year-over-year (+11.4%). Data verified Q3 2026.
| Metric | F45 Training | Starbucks |
|---|---|---|
| Sector | Fitness / Wellness | QSR / Coffee & Bakery |
| Headquarters | Australia | USA |
| Units (approx.) | 1,200+ | 40,000+ ◂ |
| Unit growth YoY | +11.4% ◂ | +4.0% |
| AI Adoption Score | 63/100 | 85/100 ◂ |
| Operations AI | 66 | 86 ◂ |
| Marketing AI | 62 | 88 ◂ |
| Training AI | 64 | 76 ◂ |
| Data infrastructure | 58 | 90 ◂ |
| Region | APAC | North America |
| Index rank | #24 | #2 ◂ |
F45 Training
APAC-born functional fitness franchise with centrally programmed workouts delivered digitally — a naturally AI-ready operating model.
FULL F45 TRAINING PROFILE →Starbucks
Largely licensed rather than franchised in the classic sense, but the Deep Brew AI platform is the reference standard for store-level AI in food service: staffing, inventory, and personalization run on it.
FULL STARBUCKS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK