Head to head · Hospitality✓ VERIFIED · 2026-07-12
Hilton vs Tim Hortons: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 63/100), while Hilton is the larger system by unit count (7,600+ vs 5,800+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Hilton | Tim Hortons |
|---|---|---|
| Sector | Hospitality | QSR / Coffee & Bakery |
| Headquarters | USA | Canada |
| Units (approx.) | 7,600+ ◂ | 5,800+ |
| Unit growth YoY | +4.5% ◂ | +3.1% |
| AI Adoption Score | 79/100 ◂ | 63/100 |
| Operations AI | 76 ◂ | 60 |
| Marketing AI | 82 ◂ | 70 |
| Training AI | 72 ◂ | 55 |
| Data infrastructure | 84 ◂ | 66 |
| Region | North America | North America |
| Index rank | #6 ◂ | #25 |
Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Tim Hortons
RBI coffee brand with a large China expansion program; loyalty-data AI is the strongest capability.
FULL TIM HORTONS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK