Head to head · Hospitality✓ VERIFIED · 2026-07-12
Hilton vs Wyndham: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 68/100), while Wyndham is the larger system by unit count (9,200+ vs 7,600+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Hilton | Wyndham |
|---|---|---|
| Sector | Hospitality | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 7,600+ | 9,200+ ◂ |
| Unit growth YoY | +4.5% ◂ | +3.2% |
| AI Adoption Score | 79/100 ◂ | 68/100 |
| Operations AI | 76 ◂ | 64 |
| Marketing AI | 82 ◂ | 70 |
| Training AI | 72 ◂ | 64 |
| Data infrastructure | 84 ◂ | 72 |
| Region | North America | North America |
| Index rank | #6 ◂ | #18 |
Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Wyndham
The world's largest hotel franchisor by property count; AI investments target franchisee revenue tools and owner-facing analytics.
FULL WYNDHAM PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK