Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Krispy Kreme vs Snap Fitness: units, growth & AI adoption
Snap Fitness leads on AI adoption (54/100 vs 52/100), while Krispy Kreme is the larger system by unit count (14,000 points vs 1,000+). Snap Fitness is growing faster year-over-year (+4.8%). Data verified Q3 2026.
| Metric | Krispy Kreme | Snap Fitness |
|---|---|---|
| Sector | QSR / Coffee & Bakery | Fitness / Wellness |
| Headquarters | USA | USA |
| Units (approx.) | 14,000 points ◂ | 1,000+ |
| Unit growth YoY | +2.5% | +4.8% ◂ |
| AI Adoption Score | 52/100 | 54/100 ◂ |
| Operations AI | 54 | 55 ◂ |
| Marketing AI | 56 ◂ | 52 |
| Training AI | 42 | 50 ◂ |
| Data infrastructure | 54 | 57 ◂ |
| Region | North America | North America |
| Index rank | #41 | #37 ◂ |
Krispy Kreme
Hub-and-spoke fresh-delivery model; AI used in production planning and delivery routing for its points-of-access network.
FULL KRISPY KREME PROFILE →Snap Fitness
Lift Brands' 24/7 gym franchise; AI use focused on member analytics and marketing automation at the franchisor level.
FULL SNAP FITNESS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK