Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Krispy Kreme vs Tim Hortons: units, growth & AI adoption
Tim Hortons leads on AI adoption (63/100 vs 52/100), while Krispy Kreme is the larger system by unit count (14,000 points vs 5,800+). Tim Hortons is growing faster year-over-year (+3.1%). Data verified Q3 2026.
| Metric | Krispy Kreme | Tim Hortons |
|---|---|---|
| Sector | QSR / Coffee & Bakery | QSR / Coffee & Bakery |
| Headquarters | USA | Canada |
| Units (approx.) | 14,000 points ◂ | 5,800+ |
| Unit growth YoY | +2.5% | +3.1% ◂ |
| AI Adoption Score | 52/100 | 63/100 ◂ |
| Operations AI | 54 | 60 ◂ |
| Marketing AI | 56 | 70 ◂ |
| Training AI | 42 | 55 ◂ |
| Data infrastructure | 54 | 66 ◂ |
| Region | North America | North America |
| Index rank | #41 | #25 ◂ |
Krispy Kreme
Hub-and-spoke fresh-delivery model; AI used in production planning and delivery routing for its points-of-access network.
FULL KRISPY KREME PROFILE →Tim Hortons
RBI coffee brand with a large China expansion program; loyalty-data AI is the strongest capability.
FULL TIM HORTONS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK