Head to head · Convenience Retail✓ VERIFIED · 2026-07-12
7-Eleven vs Baskin-Robbins: units, growth & AI adoption
7-Eleven leads on AI adoption (74/100 vs 47/100), while 7-Eleven is the larger system by unit count (85,000+ vs 7,700+). 7-Eleven is growing faster year-over-year (+5.1%). Data verified Q3 2026.
| Metric | 7-Eleven | Baskin-Robbins |
|---|---|---|
| Sector | Convenience Retail | F&B / Ice Cream |
| Headquarters | Japan | USA |
| Units (approx.) | 85,000+ ◂ | 7,700+ |
| Unit growth YoY | +5.1% ◂ | +1.9% |
| AI Adoption Score | 74/100 ◂ | 47/100 |
| Operations AI | 80 ◂ | 42 |
| Marketing AI | 68 ◂ | 58 |
| Training AI | 65 ◂ | 40 |
| Data infrastructure | 82 ◂ | 48 |
| Region | APAC | North America |
| Index rank | #9 ◂ | #47 |
7-Eleven
The world's largest franchise system by unit count uses AI-driven demand forecasting and automated ordering across its Japanese and Southeast Asian networks.
FULL 7-ELEVEN PROFILE →Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK