Baskin-Robbins franchise: AI Adoption Score 47/100
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Each figure links to the page that states it. Official: the company’s own filing, or the body that compiles the figure. Press · cross-check: a media report to check against the original. Every third-party figure on this page has a source. The AI Adoption Score is FranchisePulse’s own editorial metric.
Baskin-Robbins (F&B / Ice Cream, headquartered in USA) operates 7,896 units with +1.8% year-over-year unit growth, and scores 47/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #55 of 58 tracked franchise systems.
Baskin-Robbins had 7,896 shops at the end of fiscal 2024, 2,245 of them in the U.S., according to Franchise Times' ranking built from franchise disclosure data. Japan alone had 1,045 domestic shops at the end of 2024. Its documented AI work belongs to master franchisees rather than owner Inspire Brands — above all BR Korea, part of SPC Group, which has added AI flavor recommendations, flavors developed with Google Gemini, and an AI chatbot for franchisees.
B-R 31 Ice Cream Co.: 1,045 domestic (Japan) shops at fiscal year-end December 2024
B-R31 Ice Cream Co., Ltd. — 有価証券報告書 (Annual Securities Report), 2024年12月期 (filed 2025-03-18), PDF p.13 ↗Officialreviewed 2026-09-157,896 total units, 2,245 in the U.S., fiscal year-end 2024
Franchise Times — Top 400 2025: «47. Baskin Robbins» (compiled from FDD data) ↗Press · cross-checkreviewed 2026-09-15| Sector | F&B / Ice Cream |
| Headquarters | USA |
| Units (approx.) | 7,896 |
| Unit growth YoY | +1.8% |
| Region | North America |
| Founded | 1945 |
| AI Adoption Score | 47/100 · rank #55/58 |
| Figures last reviewed | 2026-09-15 |
AI Adoption Score breakdown
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
How to read Baskin-Robbins’s score
At 47/100, Baskin-Robbins sits 3 points below the F&B / Ice Cream average of 50 and 16 below the 58-system index average of 63. It ranks #4 of 4 in its sector on AI, and #1 by unit count, behind on AI for its size.
Marketing AI leads at 58 and training & support AI trails at 40, a 18-point spread. Data infrastructure is 6 ahead of operations AI. Unit growth of +1.8% is 5.4 points below the sector median of 7.2%.
| Pillar | Baskin-Robbins | F&B / Ice Cream avg | Gap |
|---|---|---|---|
| Operations AI | 42 | 47 | -5 |
| Marketing AI | 58 | 60 | -2 |
| Training & Support AI | 40 | 43 | -3 |
| Data infrastructure | 48 | 52 | -4 |
F&B / ICE CREAM AVERAGES · 4 SYSTEMS · INDEX SUB-SCORES ONLY
Where Baskin-Robbins uses AI today
- —BR Korea's 2025 'I.C.E.T' brand strategy introduced an AI-based personalized flavor-recommendation system for the Baskin-Robbins app as part of its 'Technology' pillar.
- —Baskin-Robbins Korea's Cheongdam flagship store (opened May 2025) serves flavors developed with Google Gemini AI (Omija Orange Sorbet, Secret) and offers AI-personalized 3D character ice cream cakes.
- —'Workshop by Baskin-Robbins,' an R&D space BR Korea opened in Seoul in Feb 2024, uses ChatGPT for new-flavor ideation and generative AI to render product visuals before development.
- —Hyundai Futurenet is building BR Korea franchisees an AI chatbot ('OptiForce,' supply contract signed June 2026) giving store owners and staff real-time answers to operations questions via mobile app.