Head to head · Fitness / Wellness✓ VERIFIED · 2026-07-12
Anytime Fitness vs Crestcom: units, growth & AI adoption
Anytime Fitness leads on AI adoption (71/100 vs 45/100), while Anytime Fitness is the larger system by unit count (5,300+ vs 60+ markets). Anytime Fitness is growing faster year-over-year (+6.2%). Data verified Q3 2026.
| Metric | Anytime Fitness | Crestcom |
|---|---|---|
| Sector | Fitness / Wellness | B2B / Leadership Training |
| Headquarters | USA | USA |
| Units (approx.) | 5,300+ ◂ | 60+ markets |
| Unit growth YoY | +6.2% ◂ | +3.0% |
| AI Adoption Score | 71/100 ◂ | 45/100 |
| Operations AI | 74 ◂ | 38 |
| Marketing AI | 66 ◂ | 52 |
| Training AI | 68 ◂ | 50 |
| Data infrastructure | 74 ◂ | 40 |
| Region | North America | North America |
| Index rank | #12 ◂ | #48 |
Anytime Fitness
24/7 access model is inherently data-rich; the brand uses AI for member-churn prediction, access analytics, and franchisee performance benchmarking.
FULL ANYTIME FITNESS PROFILE →Crestcom
B2B leadership-development franchise; AI adoption is early — content personalization and CRM automation for franchise owners.
FULL CRESTCOM PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK