Anytime Fitness franchise: AI Adoption Score 71/100
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Anytime Fitness (Fitness / Wellness, headquartered in USA) operates 5,800+ units with +6.2% year-over-year unit growth, and scores 71/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #13 of 58 tracked franchise systems.
Anytime Fitness had more than 5,800 clubs in 40 countries and territories by early 2026, open 24/7. Its documented AI sits in coaching: AF SmartCoaching uses member activity data and predictive analytics to build each member's plan, and franchisees describe a SmartEngagement feature that flags members likely to cancel. There is no published evidence yet of AI in franchisee benchmarking or club access data.
More than 5,800 clubs in 40 countries and territories (Feb 2026)
Anytime Fitness, a Purpose Brands company — «Anytime Fitness Celebrates Major Milestone» (26 Feb 2026), reposted by the International Franchise Association ↗Officialreviewed 2026-09-15| Sector | Fitness / Wellness |
| Headquarters | USA |
| Units (approx.) | 5,800+ |
| Unit growth YoY | +6.2%Source pending |
| Region | North America |
| Founded | 2002 |
| AI Adoption Score | 71/100 · rank #13/58 |
| Figures last reviewed | 2026-09-15 |
AI Adoption Score breakdown
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
How to read Anytime Fitness’s score
At 71/100, Anytime Fitness sits 12 points above the Fitness / Wellness average of 59 and 8 above the 58-system index average of 63. It ranks #1 of 4 in its sector on AI, and #1 by unit count.
Operations AI leads at 74 and marketing AI trails at 66, a 8-point spread. Operations AI and data infrastructure are level. Unit growth of +6.2% is 0.2 points below the sector median of 6.4%.
| Pillar | Anytime Fitness | Fitness / Wellness avg | Gap |
|---|---|---|---|
| Operations AI | 74 | 59 | +15 |
| Marketing AI | 66 | 60 | +6 |
| Training & Support AI | 68 | 56 | +12 |
| Data infrastructure | 74 | 61 | +13 |
FITNESS / WELLNESS AVERAGES · 4 SYSTEMS · INDEX SUB-SCORES ONLY
Where Anytime Fitness uses AI today
- —AF SmartCoaching, launched in April 2023, captures member activity in and outside the club and uses predictive analytics to help coaches build each member's fitness plan in the AF App
- —SmartEngagement, part of AF SmartCoaching, predicts which members may be about to cancel so club teams can reach out, as described by franchisee Andrew Breton
- —Franchisee Andrew Breton says AI-powered personal training now accounts for about 50% of revenue across his 13 clubs, with each trainer handling up to 60 clients instead of 40 (self-reported, one franchisee)