Head to head · Fitness / Wellness✓ VERIFIED · 2026-07-12
Anytime Fitness vs Marriott: units, growth & AI adoption
Marriott leads on AI adoption (81/100 vs 71/100), while Marriott is the larger system by unit count (8,800+ vs 5,300+). Anytime Fitness is growing faster year-over-year (+6.2%). Data verified Q3 2026.
| Metric | Anytime Fitness | Marriott |
|---|---|---|
| Sector | Fitness / Wellness | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 5,300+ | 8,800+ ◂ |
| Unit growth YoY | +6.2% ◂ | +4.1% |
| AI Adoption Score | 71/100 | 81/100 ◂ |
| Operations AI | 74 | 78 ◂ |
| Marketing AI | 66 | 86 ◂ |
| Training AI | 68 | 74 ◂ |
| Data infrastructure | 74 | 85 ◂ |
| Region | North America | North America |
| Index rank | #12 | #4 ◂ |
Anytime Fitness
24/7 access model is inherently data-rich; the brand uses AI for member-churn prediction, access analytics, and franchisee performance benchmarking.
FULL ANYTIME FITNESS PROFILE →Marriott
The largest hotel franchisor runs revenue-management AI that sets room pricing across thousands of franchised properties, plus AI concierge and workforce scheduling.
FULL MARRIOTT PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK