Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Burger King: units, growth & AI adoption
Burger King leads on AI adoption (67/100 vs 47/100), while Burger King is the larger system by unit count (19,000+ vs 7,700+). Burger King is growing faster year-over-year (+2.3%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Burger King |
|---|---|---|
| Sector | F&B / Ice Cream | QSR / Fast Food |
| Headquarters | USA | USA |
| Units (approx.) | 7,700+ | 19,000+ ◂ |
| Unit growth YoY | +1.9% | +2.3% ◂ |
| AI Adoption Score | 47/100 | 67/100 ◂ |
| Operations AI | 42 | 64 ◂ |
| Marketing AI | 58 | 74 ◂ |
| Training AI | 40 | 58 ◂ |
| Data infrastructure | 48 | 70 ◂ |
| Region | North America | North America |
| Index rank | #47 | #19 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Burger King
RBI's flagship burger brand; AI adoption led by digital menu boards, app personalization, and the parent company's shared data platform.
FULL BURGER KING PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK