Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Chatime: units, growth & AI adoption
Chatime leads on AI adoption (51/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 1,200+). Chatime is growing faster year-over-year (+7.2%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Chatime |
|---|---|---|
| Sector | F&B / Ice Cream | F&B / Bubble Tea |
| Headquarters | USA | Taiwan |
| Units (approx.) | 7,700+ ◂ | 1,200+ |
| Unit growth YoY | +1.9% | +7.2% ◂ |
| AI Adoption Score | 47/100 | 51/100 ◂ |
| Operations AI | 42 | 48 ◂ |
| Marketing AI | 58 | 60 ◂ |
| Training AI | 40 | 42 ◂ |
| Data infrastructure | 48 | 54 ◂ |
| Region | North America | APAC |
| Index rank | #47 | #43 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Chatime
One of the largest bubble-tea franchises globally; AI use emerging in loyalty personalization and store-level demand planning.
FULL CHATIME PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK