Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Circle K: units, growth & AI adoption
Circle K leads on AI adoption (64/100 vs 47/100), while Circle K is the larger system by unit count (14,000+ vs 7,700+). Circle K is growing faster year-over-year (+3.5%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Circle K |
|---|---|---|
| Sector | F&B / Ice Cream | Convenience Retail |
| Headquarters | USA | Canada |
| Units (approx.) | 7,700+ | 14,000+ ◂ |
| Unit growth YoY | +1.9% | +3.5% ◂ |
| AI Adoption Score | 47/100 | 64/100 ◂ |
| Operations AI | 42 | 68 ◂ |
| Marketing AI | 58 ◂ | 56 |
| Training AI | 40 | 58 ◂ |
| Data infrastructure | 48 | 70 ◂ |
| Region | North America | North America |
| Index rank | #47 | #23 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Circle K
Alimentation Couche-Tard's global banner is investing in checkout-free stores, fuel-price AI, and demand forecasting across company and franchised locations.
FULL CIRCLE K PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK