Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Domino's: units, growth & AI adoption
Domino's leads on AI adoption (83/100 vs 47/100), while Domino's is the larger system by unit count (20,500+ vs 7,700+). Domino's is growing faster year-over-year (+3.8%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Domino's |
|---|---|---|
| Sector | F&B / Ice Cream | QSR / Fast Food |
| Headquarters | USA | USA |
| Units (approx.) | 7,700+ | 20,500+ ◂ |
| Unit growth YoY | +1.9% | +3.8% ◂ |
| AI Adoption Score | 47/100 | 83/100 ◂ |
| Operations AI | 42 | 85 ◂ |
| Marketing AI | 58 | 80 ◂ |
| Training AI | 40 | 76 ◂ |
| Data infrastructure | 48 | 88 ◂ |
| Region | North America | North America |
| Index rank | #47 | #3 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Domino's
A technology company that sells pizza: predictive ordering, AI phone answering, and the most mature store-analytics stack in pizza franchising.
FULL DOMINO'S PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK