Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs FamilyMart: units, growth & AI adoption
FamilyMart leads on AI adoption (71/100 vs 47/100), while FamilyMart is the larger system by unit count (24,000+ vs 7,700+). FamilyMart is growing faster year-over-year (+2.8%). Data verified Q3 2026.
| Metric | Baskin-Robbins | FamilyMart |
|---|---|---|
| Sector | F&B / Ice Cream | Convenience Retail |
| Headquarters | USA | Japan |
| Units (approx.) | 7,700+ | 24,000+ ◂ |
| Unit growth YoY | +1.9% | +2.8% ◂ |
| AI Adoption Score | 47/100 | 71/100 ◂ |
| Operations AI | 42 | 76 ◂ |
| Marketing AI | 58 | 62 ◂ |
| Training AI | 40 | 60 ◂ |
| Data infrastructure | 48 | 78 ◂ |
| Region | North America | APAC |
| Index rank | #47 | #13 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →FamilyMart
Japan's #2 convenience chain deploys AI ordering, digital signage with camera analytics, and unmanned-store technology.
FULL FAMILYMART PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK