Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Hilton: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 7,600+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Hilton |
|---|---|---|
| Sector | F&B / Ice Cream | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 7,700+ ◂ | 7,600+ |
| Unit growth YoY | +1.9% | +4.5% ◂ |
| AI Adoption Score | 47/100 | 79/100 ◂ |
| Operations AI | 42 | 76 ◂ |
| Marketing AI | 58 | 82 ◂ |
| Training AI | 40 | 72 ◂ |
| Data infrastructure | 48 | 84 ◂ |
| Region | North America | North America |
| Index rank | #47 | #6 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK