Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs IHG Hotels: units, growth & AI adoption
IHG Hotels leads on AI adoption (74/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 6,300+). IHG Hotels is growing faster year-over-year (+3.8%). Data verified Q3 2026.
| Metric | Baskin-Robbins | IHG Hotels |
|---|---|---|
| Sector | F&B / Ice Cream | Hospitality |
| Headquarters | USA | UK |
| Units (approx.) | 7,700+ ◂ | 6,300+ |
| Unit growth YoY | +1.9% | +3.8% ◂ |
| AI Adoption Score | 47/100 | 74/100 ◂ |
| Operations AI | 42 | 72 ◂ |
| Marketing AI | 58 | 76 ◂ |
| Training AI | 40 | 68 ◂ |
| Data infrastructure | 48 | 78 ◂ |
| Region | North America | Europe |
| Index rank | #47 | #10 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →IHG Hotels
Holiday Inn parent with strong Greater-China franchising; AI concierge (with Google) and revenue-management systems across the estate.
FULL IHG HOTELS PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK