Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Krispy Kreme: units, growth & AI adoption
Krispy Kreme leads on AI adoption (52/100 vs 47/100), while Krispy Kreme is the larger system by unit count (14,000 points vs 7,700+). Krispy Kreme is growing faster year-over-year (+2.5%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Krispy Kreme |
|---|---|---|
| Sector | F&B / Ice Cream | QSR / Coffee & Bakery |
| Headquarters | USA | USA |
| Units (approx.) | 7,700+ | 14,000 points ◂ |
| Unit growth YoY | +1.9% | +2.5% ◂ |
| AI Adoption Score | 47/100 | 52/100 ◂ |
| Operations AI | 42 | 54 ◂ |
| Marketing AI | 58 ◂ | 56 |
| Training AI | 40 | 42 ◂ |
| Data infrastructure | 48 | 54 ◂ |
| Region | North America | North America |
| Index rank | #47 | #41 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Krispy Kreme
Hub-and-spoke fresh-delivery model; AI used in production planning and delivery routing for its points-of-access network.
FULL KRISPY KREME PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK