Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Wingstop: units, growth & AI adoption
Wingstop leads on AI adoption (72/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 2,400+). Wingstop is growing faster year-over-year (+12.8%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Wingstop |
|---|---|---|
| Sector | F&B / Ice Cream | QSR / Fast Food |
| Headquarters | USA | USA |
| Units (approx.) | 7,700+ ◂ | 2,400+ |
| Unit growth YoY | +1.9% | +12.8% ◂ |
| AI Adoption Score | 47/100 | 72/100 ◂ |
| Operations AI | 42 | 68 ◂ |
| Marketing AI | 58 | 76 ◂ |
| Training AI | 40 | 62 ◂ |
| Data infrastructure | 48 | 80 ◂ |
| Region | North America | North America |
| Index rank | #47 | #11 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Wingstop
One of the fastest-growing US franchises; digital mix above 65% and an in-house AI ordering platform position it near the top of mid-size QSRs.
FULL WINGSTOP PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK