Head to head · Hospitality✓ VERIFIED · 2026-07-12
Best Western vs Century 21: units, growth & AI adoption
Century 21 leads on AI adoption (60/100 vs 58/100), while Century 21 is the larger system by unit count (14,000 offices vs 4,300+). Best Western is growing faster year-over-year (+1.9%). Data verified Q3 2026.
| Metric | Best Western | Century 21 |
|---|---|---|
| Sector | Hospitality | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 4,300+ | 14,000 offices ◂ |
| Unit growth YoY | +1.9% ◂ | +1.4% |
| AI Adoption Score | 58/100 | 60/100 ◂ |
| Operations AI | 54 ◂ | 52 |
| Marketing AI | 62 | 70 ◂ |
| Training AI | 52 | 58 ◂ |
| Data infrastructure | 62 ◂ | 58 |
| Region | North America | North America |
| Index rank | #32 | #29 ◂ |
Best Western
Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.
FULL BEST WESTERN PROFILE →Century 21
Anywhere-owned brokerage franchise; AI listing tools and lead routing provided at platform level.
FULL CENTURY 21 PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK