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Hospitality✓ VERIFIED · 2026-07-12

Best Western franchise: AI Adoption Score 58/100

Best Western (Hospitality, headquartered in USA) operates 4,300+ units with +1.9% year-over-year unit growth, and scores 58/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #32 of 50 tracked franchise systems.

Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.

SectorHospitality
HeadquartersUSA
Units (approx.)4,300+
Unit growth YoY+1.9%
RegionNorth America
Founded1946
AI Adoption Score58/100 · rank #32/50
Last verified2026-07-12

AI Adoption Score breakdown

Operations AI54/100
Marketing AI62/100
Training & Support AI52/100
Data Infrastructure62/100

EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate

Where Best Western uses AI today

  • — AI booking assistant
  • — Revenue-management tooling
  • — Review-response automation

Compare Best Western

Head to head

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Unit counts, growth rates and founding years are approximate public figures compiled from company reports and press (2025–26). They are published by third parties, compiled as-is, and may change; we do not independently verify the underlying data — check the company’s own filing before acting on it. The AI Adoption Score is FranchisePulse’s own editorial metric (operations 35% · data infrastructure 30% · marketing 20% · training 15%), not a measured industry statistic — see the open methodology. For reference only; not legal, tax, or investment advice.