Best Western franchise: AI Adoption Score 58/100
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Each figure links to the page that states it. Official: the company’s own filing, or the body that compiles the figure. Press · cross-check: a media report to check against the original. Not yet sourced: unit growth. The AI Adoption Score is FranchisePulse’s own editorial metric.
Best Western (Hospitality, headquartered in USA) operates 4,300+ units with +1.9% year-over-year unit growth, and scores 58/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #39 of 58 tracked franchise systems.
Best Western operates within BWH Hotels, a privately held global hospitality enterprise. Published AI work is limited to a new AI-powered BestWestern.com/app (personalized recommendations, localized content) set to launch in 2026 — no other AI use is currently documented, so adoption reads as early-stage versus data-richer major chains.
BWH Hotels describes itself as a privately held global hospitality enterprise (not, in this document, as a membership association).
BWH Hotels — Overview / Company Facts page (bestwestern.com) ↗Officialreviewed 2026-09-16| Sector | Hospitality |
| Headquarters | USA |
| Units (approx.) | 4,300+ |
| Unit growth YoY | +1.9%Source pending |
| Region | North America |
| Founded | 1946 |
| AI Adoption Score | 58/100 · rank #39/58 |
| Figures last reviewed | 2026-09-16 |
AI Adoption Score breakdown
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
How to read Best Western’s score
At 58/100, Best Western sits 13 points below the Hospitality average of 71 and 5 below the 58-system index average of 63. It ranks #7 of 7 in its sector on AI, and #7 by unit count.
Marketing AI leads at 62 and training & support AI trails at 52, a 10-point spread. Data infrastructure is 8 ahead of operations AI. Unit growth of +1.9% is 1.8 points below the sector median of 3.7%.
| Pillar | Best Western | Hospitality avg | Gap |
|---|---|---|---|
| Operations AI | 54 | 69 | -15 |
| Marketing AI | 62 | 74 | -12 |
| Training & Support AI | 52 | 64 | -12 |
| Data infrastructure | 62 | 75 | -13 |
HOSPITALITY AVERAGES · 7 SYSTEMS · INDEX SUB-SCORES ONLY
Where Best Western uses AI today
- —New BestWestern.com website and app, launching in 2026, will use AI to power personalized recommendations, search-optimized content, and localized traveler experiences (announced Oct. 2025).