Hospitality✓ VERIFIED · 2026-07-12
Best Western franchise: AI Adoption Score 58/100
Best Western (Hospitality, headquartered in USA) operates 4,300+ units with +1.9% year-over-year unit growth, and scores 58/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #32 of 50 tracked franchise systems. The brand has an active Asia-Pacific presence.
Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.
| Sector | Hospitality |
| Headquarters | USA |
| Units (approx.) | 4,300+ |
| Unit growth YoY | +1.9% |
| APAC presence | Yes |
| Founded | 1946 |
| AI Adoption Score | 58/100 · rank #32/50 |
| Last verified | 2026-07-12 |
AI Adoption Score breakdown
Operations AI54/100
Marketing AI62/100
Training & Support AI52/100
Data Infrastructure62/100
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
Where Best Western uses AI today
- — AI booking assistant
- — Revenue-management tooling
- — Review-response automation