Head to head · Hospitality✓ VERIFIED · 2026-07-12
Best Western vs Hilton: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 58/100), while Hilton is the larger system by unit count (7,600+ vs 4,300+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Best Western | Hilton |
|---|---|---|
| Sector | Hospitality | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 4,300+ | 7,600+ ◂ |
| Unit growth YoY | +1.9% | +4.5% ◂ |
| AI Adoption Score | 58/100 | 79/100 ◂ |
| Operations AI | 54 | 76 ◂ |
| Marketing AI | 62 | 82 ◂ |
| Training AI | 52 | 72 ◂ |
| Data infrastructure | 62 | 84 ◂ |
| Region | North America | North America |
| Index rank | #32 | #6 ◂ |
Best Western
Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.
FULL BEST WESTERN PROFILE →Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK