Head to head · Hospitality✓ VERIFIED · 2026-07-12
Best Western vs Subway: units, growth & AI adoption
Best Western leads on AI adoption (58/100 vs 58/100), while Subway is the larger system by unit count (36,000+ vs 4,300+). Best Western is growing faster year-over-year (+1.9%). Data verified Q3 2026.
| Metric | Best Western | Subway |
|---|---|---|
| Sector | Hospitality | QSR / Fast Food |
| Headquarters | USA | USA |
| Units (approx.) | 4,300+ | 36,000+ ◂ |
| Unit growth YoY | +1.9% ◂ | +1.1% |
| AI Adoption Score | 58/100 ◂ | 58/100 |
| Operations AI | 54 | 55 ◂ |
| Marketing AI | 62 | 66 ◂ |
| Training AI | 52 ◂ | 52 |
| Data infrastructure | 62 ◂ | 59 |
| Region | North America | North America |
| Index rank | #32 | #31 ◂ |
Best Western
Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.
FULL BEST WESTERN PROFILE →Subway
One of the most-franchised brands globally, mid-pack on AI adoption: digital ordering and loyalty personalization are live, unit-level AI operations tooling is still limited.
FULL SUBWAY PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK