Head to head · QSR / Fast Food✓ VERIFIED · 2026-07-12
Burger King vs Keller Williams: units, growth & AI adoption
Burger King leads on AI adoption (67/100 vs 66/100), while Burger King is the larger system by unit count (19,000+ vs 1,100 offices). Burger King is growing faster year-over-year (+2.3%). Data verified Q3 2026.
| Metric | Burger King | Keller Williams |
|---|---|---|
| Sector | QSR / Fast Food | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 19,000+ ◂ | 1,100 offices |
| Unit growth YoY | +2.3% ◂ | +1.6% |
| AI Adoption Score | 67/100 ◂ | 66/100 |
| Operations AI | 64 ◂ | 58 |
| Marketing AI | 74 ◂ | 72 |
| Training AI | 58 | 68 ◂ |
| Data infrastructure | 70 ◂ | 66 |
| Region | North America | North America |
| Index rank | #19 ◂ | #21 |
Burger King
RBI's flagship burger brand; AI adoption led by digital menu boards, app personalization, and the parent company's shared data platform.
FULL BURGER KING PROFILE →Keller Williams
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
FULL KELLER WILLIAMS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK