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Real Estate✓ VERIFIED · 2026-07-12

Keller Williams franchise: AI Adoption Score 66/100

Keller Williams (Real Estate, headquartered in USA) operates 1,100 offices units with +1.6% year-over-year unit growth, and scores 66/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #21 of 50 tracked franchise systems.

Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.

SectorReal Estate
HeadquartersUSA
Units (approx.)1,100 offices
Unit growth YoY+1.6%
RegionNorth America
Founded1983
AI Adoption Score66/100 · rank #21/50
Last verified2026-07-12

AI Adoption Score breakdown

Operations AI58/100
Marketing AI72/100
Training & Support AI68/100
Data Infrastructure66/100

EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate

Where Keller Williams uses AI today

  • Command AI CRM
  • Automated marketing smart plans
  • AI training assistants

Compare Keller Williams

Head to head

Keller Williams vs RE/MAX

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Keller Williams vs Century 21

Unit counts, growth rates and founding years are approximate public figures compiled from company reports and press (2025–26). They are published by third parties, compiled as-is, and may change; we do not independently verify the underlying data — check the company’s own filing before acting on it. The AI Adoption Score is FranchisePulse’s own editorial metric (operations 35% · data infrastructure 30% · marketing 20% · training 15%), not a measured industry statistic — see the open methodology. For reference only; not legal, tax, or investment advice.