Real Estate✓ VERIFIED · 2026-07-12
Keller Williams franchise: AI Adoption Score 66/100
Keller Williams (Real Estate, headquartered in USA) operates 1,100 offices units with +1.6% year-over-year unit growth, and scores 66/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #21 of 50 tracked franchise systems. The brand has an active Asia-Pacific presence.
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
| Sector | Real Estate |
| Headquarters | USA |
| Units (approx.) | 1,100 offices |
| Unit growth YoY | +1.6% |
| APAC presence | Yes |
| Founded | 1983 |
| AI Adoption Score | 66/100 · rank #21/50 |
| Last verified | 2026-07-12 |
AI Adoption Score breakdown
Operations AI58/100
Marketing AI72/100
Training & Support AI68/100
Data Infrastructure66/100
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
Where Keller Williams uses AI today
- — Command AI CRM
- — Automated marketing smart plans
- — AI training assistants