Head to head · QSR / Fast Food✓ VERIFIED · 2026-07-12
Burger King vs RE/MAX: units, growth & AI adoption
RE/MAX leads on AI adoption (68/100 vs 67/100), while RE/MAX is the larger system by unit count (145,000 agents vs 19,000+). Burger King is growing faster year-over-year (+2.3%). Data verified Q3 2026.
| Metric | Burger King | RE/MAX |
|---|---|---|
| Sector | QSR / Fast Food | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 19,000+ | 145,000 agents ◂ |
| Unit growth YoY | +2.3% ◂ | +1.7% |
| AI Adoption Score | 67/100 | 68/100 ◂ |
| Operations AI | 64 ◂ | 60 |
| Marketing AI | 74 | 76 ◂ |
| Training AI | 58 | 66 ◂ |
| Data infrastructure | 70 ◂ | 68 |
| Region | North America | North America |
| Index rank | #19 | #17 ◂ |
Burger King
RBI's flagship burger brand; AI adoption led by digital menu boards, app personalization, and the parent company's shared data platform.
FULL BURGER KING PROFILE →RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK