Real Estate✓ VERIFIED · 2026-07-12
RE/MAX franchise: AI Adoption Score 68/100
RE/MAX (Real Estate, headquartered in USA) operates 145,000 agents units with +1.7% year-over-year unit growth, and scores 68/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #17 of 50 tracked franchise systems. The brand has an active Asia-Pacific presence.
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
| Sector | Real Estate |
| Headquarters | USA |
| Units (approx.) | 145,000 agents |
| Unit growth YoY | +1.7% |
| APAC presence | Yes |
| Founded | 1973 |
| AI Adoption Score | 68/100 · rank #17/50 |
| Last verified | 2026-07-12 |
AI Adoption Score breakdown
Operations AI60/100
Marketing AI76/100
Training & Support AI66/100
Data Infrastructure68/100
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
Where RE/MAX uses AI today
- — AI listing description generation
- — Lead-scoring for agents
- — Automated market reports