RE/MAX franchise: AI Adoption Score 68/100
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RE/MAX (Real Estate, headquartered in USA) operates 148,660 agents units with +1.4% year-over-year unit growth, and scores 68/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #19 of 58 tracked franchise systems.
Global real-estate franchisor operating, directly and through franchisees, in more than 120 countries and territories. Its AI tools are agent-facing and sit mostly on the MAXTech platform powered by BoldTrail — an AI-powered CRM, automatically generated listing presentations, and the Folio email-and-transaction organizer — plus MaaS, an AI-fueled marketing service launched in 2025 for affiliates in the U.S. and Canada.
RE/MAX network presence in over 120 countries and territories as of Dec 31, 2025
RE/MAX Holdings, Inc. — Form 10-K FY2025 (filed 2026), Business / Currency Risk sections ↗Officialreviewed 2026-09-15MaaS launched for REMAX affiliates across the U.S. and Canada (26 Aug 2025)
RE/MAX News (official newsroom) — «REMAX Launches 'Marketing as a Service' Platform…» (26 Aug 2025) ↗Officialreviewed 2026-09-15| Sector | Real Estate |
| Headquarters | USA |
| Units (approx.) | 148,660 agents |
| Unit growth YoY | +1.4% |
| Region | North America |
| Founded | 1973 |
| AI Adoption Score | 68/100 · rank #19/58 |
| Figures last reviewed | 2026-09-15 |
AI Adoption Score breakdown
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
How to read RE/MAX’s score
At 68/100, RE/MAX sits 3 points above the Real Estate average of 65 and 5 above the 58-system index average of 63. It ranks #1 of 3 in its sector on AI, and #1 by unit count.
Marketing AI leads at 76 and operations AI trails at 60, a 16-point spread. Data infrastructure is 8 ahead of operations AI. Unit growth of +1.4% is level with the sector median of 1.4%.
| Pillar | RE/MAX | Real Estate avg | Gap |
|---|---|---|---|
| Operations AI | 60 | 57 | +3 |
| Marketing AI | 76 | 73 | +3 |
| Training & Support AI | 66 | 64 | +2 |
| Data infrastructure | 68 | 64 | +4 |
REAL ESTATE AVERAGES · 3 SYSTEMS · INDEX SUB-SCORES ONLY
Where RE/MAX uses AI today
- —Folio, an AI-powered tool that organizes agents' emails and transactions, rolled out from August 2024 to affiliates in RE/MAX company-owned U.S. regions, with independent regions and Canada planned
- —MaaS (Marketing as a Service), an AI-fueled marketing platform powered by Realforce, launched in August 2025 for affiliates across the U.S. and Canada, with automated listing campaigns and real-time analytics
- —Automated quarterly market-report emails, part of MaaS, sending branded market snapshots to an agent's sphere through MAXTech powered by BoldTrail
- —AI-powered Smart CRM in MAXTech powered by BoldTrail, used by agents and teams to manage contacts and start lead conversion
- —Automatically generated listing presentations and comparative market analyses (CMAs) in MAXTech powered by BoldTrail