Head to head · Real Estate✓ VERIFIED · 2026-07-12
Century 21 vs Dunkin': units, growth & AI adoption
Dunkin' leads on AI adoption (61/100 vs 60/100), while Century 21 is the larger system by unit count (14,000 offices vs 13,200+). Dunkin' is growing faster year-over-year (+2.7%). Data verified Q3 2026.
| Metric | Century 21 | Dunkin' |
|---|---|---|
| Sector | Real Estate | QSR / Coffee & Bakery |
| Headquarters | USA | USA |
| Units (approx.) | 14,000 offices ◂ | 13,200+ |
| Unit growth YoY | +1.4% | +2.7% ◂ |
| AI Adoption Score | 60/100 | 61/100 ◂ |
| Operations AI | 52 | 58 ◂ |
| Marketing AI | 70 ◂ | 70 |
| Training AI | 58 ◂ | 54 |
| Data infrastructure | 58 | 62 ◂ |
| Region | North America | North America |
| Index rank | #29 | #27 ◂ |
Century 21
Anywhere-owned brokerage franchise; AI listing tools and lead routing provided at platform level.
FULL CENTURY 21 PROFILE →Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK