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QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12

Dunkin' franchise: AI Adoption Score 61/100

Dunkin' (QSR / Coffee & Bakery, headquartered in USA) operates 13,200+ units with +2.7% year-over-year unit growth, and scores 61/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #27 of 50 tracked franchise systems.

Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.

SectorQSR / Coffee & Bakery
HeadquartersUSA
Units (approx.)13,200+
Unit growth YoY+2.7%
RegionNorth America
Founded1950
AI Adoption Score61/100 · rank #27/50
Last verified2026-07-12

AI Adoption Score breakdown

Operations AI58/100
Marketing AI70/100
Training & Support AI54/100
Data Infrastructure62/100

EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate

Where Dunkin' uses AI today

  • AI-personalized loyalty offers
  • Automated media optimization
  • Drive-thru experience pilots

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Unit counts, growth rates and founding years are approximate public figures compiled from company reports and press (2025–26). They are published by third parties, compiled as-is, and may change; we do not independently verify the underlying data — check the company’s own filing before acting on it. The AI Adoption Score is FranchisePulse’s own editorial metric (operations 35% · data infrastructure 30% · marketing 20% · training 15%), not a measured industry statistic — see the open methodology. For reference only; not legal, tax, or investment advice.