Head to head · Real Estate✓ VERIFIED · 2026-07-12
Century 21 vs Keller Williams: units, growth & AI adoption
Keller Williams leads on AI adoption (66/100 vs 60/100), while Century 21 is the larger system by unit count (14,000 offices vs 1,100 offices). Keller Williams is growing faster year-over-year (+1.6%). Data verified Q3 2026.
| Metric | Century 21 | Keller Williams |
|---|---|---|
| Sector | Real Estate | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 14,000 offices ◂ | 1,100 offices |
| Unit growth YoY | +1.4% | +1.6% ◂ |
| AI Adoption Score | 60/100 | 66/100 ◂ |
| Operations AI | 52 | 58 ◂ |
| Marketing AI | 70 | 72 ◂ |
| Training AI | 58 | 68 ◂ |
| Data infrastructure | 58 | 66 ◂ |
| APAC presence | Yes | Yes |
| Index rank | #29 | #21 ◂ |
Century 21
Anywhere-owned brokerage franchise; AI listing tools and lead routing provided at platform level.
FULL CENTURY 21 PROFILE →Keller Williams
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
FULL KELLER WILLIAMS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK