Head to head · F&B / Bubble Tea✓ VERIFIED · 2026-07-12
Chatime vs Baskin-Robbins: units, growth & AI adoption
Chatime leads on AI adoption (51/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 1,200+). Chatime is growing faster year-over-year (+7.2%). Data verified Q3 2026.
| Metric | Chatime | Baskin-Robbins |
|---|---|---|
| Sector | F&B / Bubble Tea | F&B / Ice Cream |
| Headquarters | Taiwan | USA |
| Units (approx.) | 1,200+ | 7,700+ ◂ |
| Unit growth YoY | +7.2% ◂ | +1.9% |
| AI Adoption Score | 51/100 ◂ | 47/100 |
| Operations AI | 48 ◂ | 42 |
| Marketing AI | 60 ◂ | 58 |
| Training AI | 42 ◂ | 40 |
| Data infrastructure | 54 ◂ | 48 |
| Region | APAC | North America |
| Index rank | #43 ◂ | #47 |
Chatime
One of the largest bubble-tea franchises globally; AI use emerging in loyalty personalization and store-level demand planning.
FULL CHATIME PROFILE →Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK