Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Dairy Queen vs Baskin-Robbins: units, growth & AI adoption
Dairy Queen leads on AI adoption (50/100 vs 47/100), while Dairy Queen is the larger system by unit count (7,700+ vs 7,700+). Baskin-Robbins is growing faster year-over-year (+1.9%). Data verified Q3 2026.
| Metric | Dairy Queen | Baskin-Robbins |
|---|---|---|
| Sector | F&B / Ice Cream | F&B / Ice Cream |
| Headquarters | USA | USA |
| Units (approx.) | 7,700+ ◂ | 7,700+ |
| Unit growth YoY | +1.5% | +1.9% ◂ |
| AI Adoption Score | 50/100 ◂ | 47/100 |
| Operations AI | 46 ◂ | 42 |
| Marketing AI | 60 ◂ | 58 |
| Training AI | 44 ◂ | 40 |
| Data infrastructure | 50 ◂ | 48 |
| Region | North America | North America |
| Index rank | #44 ◂ | #47 |
Dairy Queen
Berkshire-owned treat franchise; AI use concentrated in app personalization and media, with traditional field operations.
FULL DAIRY QUEEN PROFILE →Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK