Head to head · QSR / Fast Food✓ VERIFIED · 2026-07-12
Domino's vs Dunkin': units, growth & AI adoption
Domino's leads on AI adoption (83/100 vs 61/100), while Domino's is the larger system by unit count (20,500+ vs 13,200+). Domino's is growing faster year-over-year (+3.8%). Data verified Q3 2026.
| Metric | Domino's | Dunkin' |
|---|---|---|
| Sector | QSR / Fast Food | QSR / Coffee & Bakery |
| Headquarters | USA | USA |
| Units (approx.) | 20,500+ ◂ | 13,200+ |
| Unit growth YoY | +3.8% ◂ | +2.7% |
| AI Adoption Score | 83/100 ◂ | 61/100 |
| Operations AI | 85 ◂ | 58 |
| Marketing AI | 80 ◂ | 70 |
| Training AI | 76 ◂ | 54 |
| Data infrastructure | 88 ◂ | 62 |
| Region | North America | North America |
| Index rank | #3 ◂ | #27 |
Domino's
A technology company that sells pizza: predictive ordering, AI phone answering, and the most mature store-analytics stack in pizza franchising.
FULL DOMINO'S PROFILE →Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK