Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Dunkin' vs Hilton: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 61/100), while Dunkin' is the larger system by unit count (13,200+ vs 7,600+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Dunkin' | Hilton |
|---|---|---|
| Sector | QSR / Coffee & Bakery | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 13,200+ ◂ | 7,600+ |
| Unit growth YoY | +2.7% | +4.5% ◂ |
| AI Adoption Score | 61/100 | 79/100 ◂ |
| Operations AI | 58 | 76 ◂ |
| Marketing AI | 70 | 82 ◂ |
| Training AI | 54 | 72 ◂ |
| Data infrastructure | 62 | 84 ◂ |
| Region | North America | North America |
| Index rank | #27 | #6 ◂ |
Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK