Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Dunkin' vs Marriott: units, growth & AI adoption
Marriott leads on AI adoption (81/100 vs 61/100), while Dunkin' is the larger system by unit count (13,200+ vs 8,800+). Marriott is growing faster year-over-year (+4.1%). Data verified Q3 2026.
| Metric | Dunkin' | Marriott |
|---|---|---|
| Sector | QSR / Coffee & Bakery | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 13,200+ ◂ | 8,800+ |
| Unit growth YoY | +2.7% | +4.1% ◂ |
| AI Adoption Score | 61/100 | 81/100 ◂ |
| Operations AI | 58 | 78 ◂ |
| Marketing AI | 70 | 86 ◂ |
| Training AI | 54 | 74 ◂ |
| Data infrastructure | 62 | 85 ◂ |
| Region | North America | North America |
| Index rank | #27 | #4 ◂ |
Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Marriott
The largest hotel franchisor runs revenue-management AI that sets room pricing across thousands of franchised properties, plus AI concierge and workforce scheduling.
FULL MARRIOTT PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK