Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Dunkin' vs Paris Baguette: units, growth & AI adoption
Dunkin' leads on AI adoption (61/100 vs 59/100), while Dunkin' is the larger system by unit count (13,200+ vs 4,000+). Paris Baguette is growing faster year-over-year (+6.8%). Data verified Q3 2026.
| Metric | Dunkin' | Paris Baguette |
|---|---|---|
| Sector | QSR / Coffee & Bakery | QSR / Coffee & Bakery |
| Headquarters | USA | South Korea |
| Units (approx.) | 13,200+ ◂ | 4,000+ |
| Unit growth YoY | +2.7% | +6.8% ◂ |
| AI Adoption Score | 61/100 ◂ | 59/100 |
| Operations AI | 58 ◂ | 58 |
| Marketing AI | 70 ◂ | 62 |
| Training AI | 54 ◂ | 52 |
| Data infrastructure | 62 ◂ | 62 |
| Region | North America | APAC |
| Index rank | #27 ◂ | #30 |
Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Paris Baguette
SPC Group's bakery-café franchise expanding fast in the US and Southeast Asia; production forecasting and freshness analytics are the AI focus.
FULL PARIS BAGUETTE PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK