Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Dunkin' vs Subway: units, growth & AI adoption
Dunkin' leads on AI adoption (61/100 vs 58/100), while Subway is the larger system by unit count (36,000+ vs 13,200+). Dunkin' is growing faster year-over-year (+2.7%). Data verified Q3 2026.
| Metric | Dunkin' | Subway |
|---|---|---|
| Sector | QSR / Coffee & Bakery | QSR / Fast Food |
| Headquarters | USA | USA |
| Units (approx.) | 13,200+ | 36,000+ ◂ |
| Unit growth YoY | +2.7% ◂ | +1.1% |
| AI Adoption Score | 61/100 ◂ | 58/100 |
| Operations AI | 58 ◂ | 55 |
| Marketing AI | 70 ◂ | 66 |
| Training AI | 54 ◂ | 52 |
| Data infrastructure | 62 ◂ | 59 |
| Region | North America | North America |
| Index rank | #27 ◂ | #31 |
Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Subway
One of the most-franchised brands globally, mid-pack on AI adoption: digital ordering and loyalty personalization are live, unit-level AI operations tooling is still limited.
FULL SUBWAY PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK