Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Dunkin' vs Tim Hortons: units, growth & AI adoption
Tim Hortons leads on AI adoption (63/100 vs 61/100), while Dunkin' is the larger system by unit count (13,200+ vs 5,800+). Tim Hortons is growing faster year-over-year (+3.1%). Data verified Q3 2026.
| Metric | Dunkin' | Tim Hortons |
|---|---|---|
| Sector | QSR / Coffee & Bakery | QSR / Coffee & Bakery |
| Headquarters | USA | Canada |
| Units (approx.) | 13,200+ ◂ | 5,800+ |
| Unit growth YoY | +2.7% | +3.1% ◂ |
| AI Adoption Score | 61/100 | 63/100 ◂ |
| Operations AI | 58 | 60 ◂ |
| Marketing AI | 70 ◂ | 70 |
| Training AI | 54 | 55 ◂ |
| Data infrastructure | 62 | 66 ◂ |
| Region | North America | North America |
| Index rank | #27 | #25 ◂ |
Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Tim Hortons
RBI coffee brand with a large China expansion program; loyalty-data AI is the strongest capability.
FULL TIM HORTONS PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK