Head to head · QSR / Fast Food✓ VERIFIED · 2026-07-12
Five Guys vs Hilton: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 48/100), while Hilton is the larger system by unit count (7,600+ vs 1,800+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Five Guys | Hilton |
|---|---|---|
| Sector | QSR / Fast Food | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 1,800+ | 7,600+ ◂ |
| Unit growth YoY | +4.2% | +4.5% ◂ |
| AI Adoption Score | 48/100 | 79/100 ◂ |
| Operations AI | 44 | 76 ◂ |
| Marketing AI | 52 | 82 ◂ |
| Training AI | 46 | 72 ◂ |
| Data infrastructure | 50 | 84 ◂ |
| Region | North America | North America |
| Index rank | #46 | #6 ◂ |
Five Guys
Deliberately low-tech in-store experience; AI use is mostly back-office — demand planning and delivery-platform analytics.
FULL FIVE GUYS PROFILE →Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK