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QSR / Fast Food✓ VERIFIED · 2026-07-12

Five Guys franchise: AI Adoption Score 48/100

Five Guys (QSR / Fast Food, headquartered in USA) operates 1,800+ units with +4.2% year-over-year unit growth, and scores 48/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #46 of 50 tracked franchise systems.

Deliberately low-tech in-store experience; AI use is mostly back-office — demand planning and delivery-platform analytics.

SectorQSR / Fast Food
HeadquartersUSA
Units (approx.)1,800+
Unit growth YoY+4.2%
RegionNorth America
Founded1986
AI Adoption Score48/100 · rank #46/50
Last verified2026-07-12

AI Adoption Score breakdown

Operations AI44/100
Marketing AI52/100
Training & Support AI46/100
Data Infrastructure50/100

EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate

Where Five Guys uses AI today

  • — Delivery-platform analytics
  • — Demand planning
  • — Site-selection modeling

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Unit counts, growth rates and founding years are approximate public figures compiled from company reports and press (2025–26). They are published by third parties, compiled as-is, and may change; we do not independently verify the underlying data — check the company’s own filing before acting on it. The AI Adoption Score is FranchisePulse’s own editorial metric (operations 35% · data infrastructure 30% · marketing 20% · training 15%), not a measured industry statistic — see the open methodology. For reference only; not legal, tax, or investment advice.