QSR / Fast Food✓ VERIFIED · 2026-07-12
Five Guys franchise: AI Adoption Score 48/100
Five Guys (QSR / Fast Food, headquartered in USA) operates 1,800+ units with +4.2% year-over-year unit growth, and scores 48/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #46 of 50 tracked franchise systems. The brand has an active Asia-Pacific presence.
Deliberately low-tech in-store experience; AI use is mostly back-office — demand planning and delivery-platform analytics.
| Sector | QSR / Fast Food |
| Headquarters | USA |
| Units (approx.) | 1,800+ |
| Unit growth YoY | +4.2% |
| APAC presence | Yes |
| Founded | 1986 |
| AI Adoption Score | 48/100 · rank #46/50 |
| Last verified | 2026-07-12 |
AI Adoption Score breakdown
Operations AI44/100
Marketing AI52/100
Training & Support AI46/100
Data Infrastructure50/100
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
Where Five Guys uses AI today
- — Delivery-platform analytics
- — Demand planning
- — Site-selection modeling