Five Guys franchise: AI Adoption Score 48/100
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Five Guys (QSR / Fast Food, headquartered in USA) operates 1,938 units with +4.0% year-over-year unit growth, and scores 48/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #54 of 58 tracked franchise systems.
Five Guys' documented AI is customer-facing and bought in from vendors. SoundHound says its AI voice ordering runs at hundreds of Five Guys restaurants and passed a million customer interactions when the partnership was extended in January 2026, and Flybuy says Five Guys International was among the first to pilot its AI order and arrival tracking in November 2025. The company itself, which is private, publishes nothing about AI in demand planning or site selection.
SoundHound voice-ordering AI is live at hundreds of Five Guys locations and passed 1 million customer interactions as of Jan 2026
SoundHound AI Newsroom — "Five Guys Extends Partnership with SoundHound AI" (Jan 28, 2026) ↗Press · cross-checkreviewed 2026-09-16Five Guys International began piloting the Flybuy/Deliverect AI order-tracking integration in November 2025
Flybuy — "Flybuy and Deliverect Announce New Integration to Power Smarter, Faster Order Handoffs for Restaurants" (Nov 6, 2025) ↗Press · cross-checkreviewed 2026-09-16| Sector | QSR / Fast Food |
| Headquarters | USA |
| Units (approx.) | 1,938 |
| Unit growth YoY | +4.0% |
| Region | North America |
| Founded | 1986 |
| AI Adoption Score | 48/100 · rank #54/58 |
| Figures last reviewed | 2026-09-16 |
AI Adoption Score breakdown
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
How to read Five Guys’s score
At 48/100, Five Guys sits 20 points below the QSR / Fast Food average of 68 and 15 below the 58-system index average of 63. It ranks #15 of 15 in its sector on AI, and #14 by unit count, behind on AI for its size.
Marketing AI leads at 52 and operations AI trails at 44, a 8-point spread. Data infrastructure is 6 ahead of operations AI. Unit growth of +4.0% is 0.4 points above the sector median of 3.6%.
| Pillar | Five Guys | QSR / Fast Food avg | Gap |
|---|---|---|---|
| Operations AI | 44 | 68 | -24 |
| Marketing AI | 52 | 70 | -18 |
| Training & Support AI | 46 | 60 | -14 |
| Data infrastructure | 50 | 71 | -21 |
QSR / FAST FOOD AVERAGES · 15 SYSTEMS · INDEX SUB-SCORES ONLY
Where Five Guys uses AI today
- —SoundHound's AI voice-ordering agents take phone orders at «hundreds of» Five Guys restaurants; the vendor says the partnership was extended in January 2026 after more than a million customer interactions
- —Five Guys International was among the first to pilot Flybuy's AI location engine with Deliverect for order and arrival tracking on pickup and delivery, per Flybuy's November 2025 announcement