Head to head · Hospitality✓ VERIFIED · 2026-07-12
Hilton vs Best Western: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 58/100), while Hilton is the larger system by unit count (7,600+ vs 4,300+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Hilton | Best Western |
|---|---|---|
| Sector | Hospitality | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 7,600+ ◂ | 4,300+ |
| Unit growth YoY | +4.5% ◂ | +1.9% |
| AI Adoption Score | 79/100 ◂ | 58/100 |
| Operations AI | 76 ◂ | 54 |
| Marketing AI | 82 ◂ | 62 |
| Training AI | 72 ◂ | 52 |
| Data infrastructure | 84 ◂ | 62 |
| Region | North America | North America |
| Index rank | #6 ◂ | #32 |
Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Best Western
Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.
FULL BEST WESTERN PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK