Head to head · Hospitality✓ VERIFIED · 2026-07-12
Hilton vs Jollibee: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 55/100), while Hilton is the larger system by unit count (7,600+ vs 1,500+). Jollibee is growing faster year-over-year (+8.9%). Data verified Q3 2026.
| Metric | Hilton | Jollibee |
|---|---|---|
| Sector | Hospitality | QSR / Fast Food |
| Headquarters | USA | Philippines |
| Units (approx.) | 7,600+ ◂ | 1,500+ |
| Unit growth YoY | +4.5% | +8.9% ◂ |
| AI Adoption Score | 79/100 ◂ | 55/100 |
| Operations AI | 76 ◂ | 52 |
| Marketing AI | 82 ◂ | 62 |
| Training AI | 72 ◂ | 48 |
| Data infrastructure | 84 ◂ | 56 |
| Region | North America | APAC |
| Index rank | #6 ◂ | #35 |
Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →Jollibee
Southeast Asia's most successful homegrown QSR is scaling globally at nearly 9% unit growth; AI investments are early but accelerating in ordering and supply chain.
FULL JOLLIBEE PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK