Jollibee franchise: AI Adoption Score 55/100
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Jollibee (QSR / Fast Food, headquartered in Philippines) operates 1,877 units with +6.7% year-over-year unit growth, and scores 55/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #42 of 58 tracked franchise systems.
Jollibee had 1,877 Jollibee-brand stores at the end of 2025 — 1,341 in the Philippines and 536 abroad — up 6.7% in a year, inside a parent group of 10,341 outlets across its brands. Its AI work is early and mostly announced rather than deployed: a planned AI back-office bot for inventory tracking and order processing, and a group-wide customer-feedback program on Qualtrics, whose platform Qualtrics describes as AI-based.
1,341 Jollibee stores in the Philippines and 536 outside, 31 Dec 2025; JFC network of 10,341 outlets at year-end 2025
Jollibee Foods Corporation — Amended Annual Report 2025 (SEC Form 17-A), PDF p. 6 ↗Officialreviewed 2026-09-15JFC's total store network grew 5.9% to 10,341 outlets at year-end 2025
Jollibee Foods Corporation — Amended Annual Report 2025 (SEC Form 17-A), PDF p. 282 ↗Officialreviewed 2026-09-15| Sector | QSR / Fast Food |
| Headquarters | Philippines |
| Units (approx.) | 1,877 |
| Unit growth YoY | +6.7% Jollibee Foods Corporation — Amended Annual Report 2025, PDF p. 6 ↗Officialreviewed 2026-09-15Jollibee Foods Corporation — Amended Annual Report 2025, PDF p. 6 ↗Officialreviewed 2026-09-15Jollibee Foods Corporation — SEC Form 17-A Annual Report 2024, PDF p. 6 ↗Officialreviewed 2026-09-15Jollibee Foods Corporation — SEC Form 17-A Annual Report 2024, PDF p. 6 ↗Officialreviewed 2026-09-15 |
| Region | APAC |
| Founded | 1978 |
| AI Adoption Score | 55/100 · rank #42/58 |
| Figures last reviewed | 2026-09-15 |
AI Adoption Score breakdown
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
How to read Jollibee’s score
At 55/100, Jollibee sits 13 points below the QSR / Fast Food average of 68 and 8 below the 58-system index average of 63. It ranks #14 of 15 in its sector on AI, and #15 by unit count, ahead on AI of its size.
Marketing AI leads at 62 and training & support AI trails at 48, a 14-point spread. Data infrastructure is 4 ahead of operations AI. Unit growth of +6.7% is 3.1 points above the sector median of 3.6%.
| Pillar | Jollibee | QSR / Fast Food avg | Gap |
|---|---|---|---|
| Operations AI | 52 | 68 | -16 |
| Marketing AI | 62 | 70 | -8 |
| Training & Support AI | 48 | 60 | -12 |
| Data infrastructure | 56 | 71 | -15 |
QSR / FAST FOOD AVERAGES · 15 SYSTEMS · INDEX SUB-SCORES ONLY
Where Jollibee uses AI today
- —Jollibee Group is developing a "Back Office Bot", an AI-powered tool meant to automate inventory tracking and order processing across its stores — described in November 2024 as the next phase of its automation strategy, not yet deployed
- —Jollibee Group selected Qualtrics in January 2025 for a global customer-experience program across Jollibee, The Coffee Bean and Tea Leaf and Smashburger, consolidating in-store and digital feedback on a platform Qualtrics describes as using AI