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QSR / Fast Food✓ VERIFIED · 2026-07-12

Jollibee franchise: AI Adoption Score 55/100

Jollibee (QSR / Fast Food, headquartered in Philippines) operates 1,500+ units with +8.9% year-over-year unit growth, and scores 55/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #35 of 50 tracked franchise systems.

Southeast Asia's most successful homegrown QSR is scaling globally at nearly 9% unit growth; AI investments are early but accelerating in ordering and supply chain.

SectorQSR / Fast Food
HeadquartersPhilippines
Units (approx.)1,500+
Unit growth YoY+8.9%
RegionAPAC
Founded1978
AI Adoption Score55/100 · rank #35/50
Last verified2026-07-12

AI Adoption Score breakdown

Operations AI52/100
Marketing AI62/100
Training & Support AI48/100
Data Infrastructure56/100

EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate

Where Jollibee uses AI today

  • Digital ordering platform expansion
  • Supply-chain demand planning
  • Store-location analytics for international expansion

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Unit counts, growth rates and founding years are approximate public figures compiled from company reports and press (2025–26). They are published by third parties, compiled as-is, and may change; we do not independently verify the underlying data — check the company’s own filing before acting on it. The AI Adoption Score is FranchisePulse’s own editorial metric (operations 35% · data infrastructure 30% · marketing 20% · training 15%), not a measured industry statistic — see the open methodology. For reference only; not legal, tax, or investment advice.