Head to head · Hospitality✓ VERIFIED · 2026-07-12
Hilton vs RE/MAX: units, growth & AI adoption
Hilton leads on AI adoption (79/100 vs 68/100), while RE/MAX is the larger system by unit count (145,000 agents vs 7,600+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.
| Metric | Hilton | RE/MAX |
|---|---|---|
| Sector | Hospitality | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 7,600+ | 145,000 agents ◂ |
| Unit growth YoY | +4.5% ◂ | +1.7% |
| AI Adoption Score | 79/100 ◂ | 68/100 |
| Operations AI | 76 ◂ | 60 |
| Marketing AI | 82 ◂ | 76 |
| Training AI | 72 ◂ | 66 |
| Data infrastructure | 84 ◂ | 68 |
| Region | North America | North America |
| Index rank | #6 ◂ | #17 |
Hilton
Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.
FULL HILTON PROFILE →RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK